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  • We’ve conducted a wide range of studies with young people. Many have been about new product development from mobile technology, gaming technology, toys and even charity.

    We’ve also explored the psychology of youth in some depth. In the UK, we have seen how both mental and sexual health is perceived and we have helped guide the development of campaigns addressing a wide cross section of social issues in the UK.

    Internationally, we have explored the concept of entertainment in terms of the range/boundaries, definitions and roles delivered by entertainment to 12-25 year olds.

    This project provided a comprehensive overview of the teenage entertainment world and identified and mapped product opportunities (in the context of the client sector) as well as core communications requirements (benefits and differentiation).