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  • We’ve researched a wide range of blue skies concepts over the years for mobile manufacturers looking ways to maintain their high sales and deliver product upgrades with increasingly sophisticated functionality and design.

    A notable example was the idea of combining digital camera technology with a mobile phone. We researched this concept in its infancy, exploring potential viability with business users and consumers, overcoming the inevitable NPD challenges of low familiarity and poor understanding of new technology.

    The research identified likely success through isolating potential targets and usage scenarios - both essential for marketing and communications development. The success of the concept speaks for itself in today’s mobile market.