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    • NPD & Customer Satisfaction

    • NPD & Customer Satisfaction
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    • "I have been working with Define for a number of years across a range of projects. It has always been a pleasure working with them and most importantly they have produced useful insights that have been directly actionable for our business. "
    • Jessica Persson, Head of Global Consumer Insight, Vertu

  • Through several international studies we helped Vertu create a new sector luxury mobile phones.

    These projects helped understand the market (wealthy and super-wealthy across US, APAC and Europe) and define a global brand positioning for the launch and follow up products.

    We also looked at what complementary products could be developed using semiotic analysis to find appropriate luxury signifiers across different international markets.

    Since launch we’ve been tracking customer satisfaction across the product offering and different elements of service to help the business deliver what it needs to.