Search our Case Studies

    • CREATIVE DEVELOPMENT:

    • Teen Pregnancy Campaign

    • Teen Pregnancy Campaign
    • « back to Case Studies
    • "We have worked with Define on a number of projects. They always demonstrate integrity in their work, and sensitivity to the creative process. Above all, they're focused on making communications more effective, and in our experience they often do."
    • Charlie Snow, Planning Director, DLKW

  • Fascinating and challenging advertising development work

    We have worked with DCFS and its agencies over several years to help develop and refresh the Want Respect Teen Pregnancy campaign. Our respondents have, of course, always included the core target, but at times we have also examined the likely impact of a variety of influencers and onlookers.

    In addition to a wide variety of creative and challenging ideas for print, radio and TV, the campaign has extended into many other less mainstream channels too. We?ve worked with the agencies and audience to find and refine high value collateral and viral marketing activity on the web and elsewhere ? for example, internet gaming and peer mentoring activity.

    Follow the links below for TV commercials in the campaign:
    http://www.youtube.com/watch?v=KLRhBz1XpEI&NR=1
    http://www.youtube.com/watch?v=0VpX4ZWDviM