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  • We’ve looked at broad and deep issues with both the Royal Navy and the Army to help inform recruitment marketing strategy and communications.

    For the Navy and Marines we explored the attitudes and knowledge of gatekeepers and influencers to understand the part they play and what needs to be done to convert them into ambassadors who can actively assist the recruitment process.

    With the Army we examined the psychology of what drives people towards a career in this environment, as well as the nature of what holds them back.

    This produced a blueprint of the range of messages and visual stimuli that would appeal to the full range of potential quality recruits and should be present in marketing materials.