Define

• BRAND AND COMMUNICATION:

• Camden and Islington Mental Health Foundation Trust

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• "Define responded to a challenging brief with a comprehensive and creative solution. Not only did they deliver against this in tight timescales, they left our Board with fresh insight and direction."
• Camden and Islington Mental Health Foundation Trust

Given recent shifts in procurement and delivery of mental health services, and as part of their board-level ‘Vision and Values’ project, Camden and Islington Mental Health Foundation Trust sought to refine their brand credentials.  Through a collaborative and close-working relationship with the Head of Communications, Define interviewed a cross section of internal and external stakeholders; including senior clinicians, practice managers, commissioners and service users.

This mission critical research revealed a disparate and sometimes conflicting perception of core values and purpose, depending on respondent role and experience.  Define’s team was able to distil the essence of the values and services that the Trust delivers; and ultimately helped to build a powerful brand story for the Trust as it evolves in the increasingly competitive mental health sector.